In today’s media landscape, combining social media and public relations (PR) offers businesses a powerful way to boost credibility, engage audiences, and shape brand perception. Blending PR’s relationship-building and reputation management with social media’s dynamic reach allows brands to establish meaningful engagement, build trust, and create impactful real-time connections.

Twelve years ago, Mary Mickel co-founded Resplendent, a PR agency in Austin, Texas, focused on making hotels and restaurants shine. Their winning campaigns built a strong reputation, and soon, Resplendent expanded to Northwest Arkansas!…

It all begins with an idea.

Navigating social media marketing is like checking the weather channel. You can feel prepared and confident in your strategy one moment, only to find trends and algorithms change suddenly, requiring creative adaptations to stay relevant. Relevance is paramount in this industry, and mastering the balance, power, and potential of organic versus paid social media strategies empowers social media managers to take control and excel. So, what is the difference between these strategies?